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Advertising Fraud 101: Protect Your Brand the Optimal Way

reverseads on Business Post - Online advertising, like any other sphere of business, is an attractive one to fraudsters. With over US $408.4 billion estimated as an ad budget for brands in 2022, the vulnerability at stake is higher too. Unlike a common misconception that ad fraud only affects marketers, it’s one of the biggest challenges faced by publishers, advertisers, and ad-tech companies.
Digital advertising has evolved quickly, and so has ad fraud. Click bots have become extremely sophisticated that they can even visit multiple websites to generate cookies, making them look like desirable and significant users.

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