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The link between the Bulk SMS service provider and the end consumer is known as a ‘Bulk SMS Reseller’. A Bulk SMS Reseller acts as a mediator between the Bulk SMS service providers and their customers. A Bulk SMS Reseller offers its clients SMS Credits that are being provided by the Bulk SMS marketing service provider and helps its clients in leading successfully their SMS marketing campaigns. Reseller SMS services are for those clients who don’t want to approach directly the Bulk SMS marketing and advertising service providers. Basically, One has to purchase units of SMS from the Bulk SMS provider, at the wholesale rate, and to sell these units to numerous customers at a rate as per his convenience, if working as a Bulk SMS Reseller. Nowadays this job is really gaining high popularity. Many professionals are switching to Bulk SMS Reselling business. Let us together have a look at the reasons, why this thing is gaining popularity this high?